Kula

Making wellbeing practices more inclusive and accessible by working along its core values and envisioning a world in which everyone’s wellbeing and mental health needs are fulfilled.

client

Kula Initiative

SERVICES

Strategy & Branding

Kula in Sanskrit can be translated as "Community". The visual identity was inspired by its meaning as well as by the Initiative's core intentions.

The combination of straight and round lines constitute Kula's visual identity. Straight lines introduce the concept of consciousness and clarity whilst rounded lines bring the idea of willingness and movement.

The colors magenta and green were chosen to represent balance and intuition as well as growth and health.

Kula also understands that we need to work through a form until it is incorporated in us; practice itself is really an echo within our process of movement.

KULA